In times of Social Media and the internet does it
still make sense for an organisation to participate at a Job Fair? Yes, because
it gives companies as well as jobseekers the opportunity to meet face to face without
having to book for any appointments. It allows you to make effective use of
your time by meeting a large number of people at the same place in a short
period of time. A recent survey conducted by the Society of Human Resources
Management/Career Journal revealed that 70 % of Human Resource departments rely
on Job Fairs to recruit employees. Job
Fairs can still play an important part in a company’s long-term recruitment
strategy and increase brand awareness about the organisation.
How can you promote your business or recruitment
agency effectively at a Job Fair? Here are some suggestions you might want to
implement in the future in order to maximise every minute spending there.
- Find out who the target audience is and make sure
it is the right one for your company.
- Location does matter. Pay attention to where your
booth is positioned, choose possibly a location between two other great
companies so that your booth traffic is high.
- Announce in advance that you are exhibiting at a
particular job fair. Spread the word so that you attract as many jobseekers as
possible. Linkedin, Twitter, Facebook, YouTube and a corporate blog are great
ways of doing it quickly and cost effectively. According to consulting firm Lee
Hecht Harrison 48 % of job seekers are active on social networking sites on a
- Inform jobseekers about available job positions. Note
that sometimes companies are also exhibiting at fairs even without having any
current job vacancies.
- Try to catch the visitors’ eyes’ instantly. You
could do many different things: presenting big posters, showing a corporate
video or a recruitment video (if available) on a screen or by having two people
debating on a current career topic which visitors can stop by and listen to.
- I remember once going to a Job Fair with 20 printed
CVs. I was surprised that not one company was prepared to accept my CV. I
always got the same answer “You need to apply online”. Thus, instead of sending
away candidates with their CV printouts equip your booth with computers in
which candidates can easily fill in application forms on the spot or simply accept
their printed CVs.
- Choose the right people to represent your company
at this event. It would be a good idea to have some employees standing at the
booth and some walking around trying to get other visitors to visit your stall.
You could organise a draw by collecting peoples’ business cards and giving out
prizes in regular periods. Bear in mind that those who are representing your
company should be very knowledgeable about the organisation, the available job
positions, the recruitment process, etc. How to speak in flattering terms about
the company is something they should all be good at.
- Every corporate ambassador should be presentable, talkative,
positive, informative and enthusiastic but not dominant. The focus should be on
the conversation and mobile phones should be switched off. Make sure your booth
is always represented by someone and that snack breaks for employees are being
- Set up a quiet corner in which mini-interviews can
be conducted with job applicants who meet the criteria for current vacancies.
- Every company will have a corporate brochure to
give out to booth visitors but having a corporate ‘recruitment’ brochure would
make you stand out from the crowd. You could include information such as:
company history, team members, corporate culture, reasons to be a great place
to work, employees’ testimonials, employees’ perks etc.
- Running a CV Corner in which jobseekers can get ‘free’
advice and feedback with regard to their resumes would surely attract long queues
of applicants. That in itself would again catch peoples’ attention!
- Having loads of business cards ready to be distributed
is important too. Every time you interact with a Job Fair visitor hand out two
cards, this will help you to spread the word quicker. A job applicant might
know someone else who could also be interested in working for this particular
- Sometimes Job Fair organizers are offering expert
speeches on various topics throughout the event. It would be a great
opportunity for your company having someone to deliver a speech on a relevant
- Give out some merchandise gifts with your corporate
logo (e.g. calendars, writing instruments, key rings) or something more
original that makes people talk and attract more visitors to your booth. For
example a t-shirt with the words written on it “Hire Me” or “Looking for a
- If you are working in the HR Department of a big
company which has lots of open vacancies you might even want to run your own
corporate job fair. This gives you the opportunity to attract great talent by
not competing with any other company.
As my last tip, remember that the person you
meet might not be a suitable candidate right now but could become a candidate
or even a valuable customer in the future. Give therefore everyone some
personal attention who visits your booth at a Job Fair.