Do you know that when it comes to “Personal Branding”
you are in a powerful position? It’s up to you how effective and professional
you are able to create your own profile. I’m not just talking about your online
presence, which surely is very important, but there are many other things you
also need to consider in your daily life when interacting with people in a more
personal way. Let’s first focus on your online presence and as to how you can
improve your public image:
- 1. Be on social media and use always the same name and
profile picture for accounts. Show that you are consistent in your online presence.
- 2. Make sure your profile picture shows that you are a
professional, positive and confident person. There are too many examples on the
internet where people get it really wrong. So use an up-to-date,
looking picture with a good background and lighting.
- 3. Google yourself and see what appears on the
internet. Is there anything inappropriate (pictures, videos, content) that
should not be there and that might cost you your job? Then try to find ways to
get it removed. The quicker you do it the better. If you think you can’t do it
by yourself ask an Online Reputation Manager for advice.
- 4. Make sure your CV on LinkedIn looks professional
and relevant by providing useful information. Replace your headline (which on
LinkedIn is below your name) with a mission statement rather than just
mentioning your job title. This would attract more attention from any reader.
- 5. Your summary on LinkedIn should be eye-catching,
written in the first person (it makes it sound more personal) and reveal more
about your goals, passions and accomplishments. Share your personal story and
make it a memorable read which helps you to connect with other people easily.
- 6. Focus on a specific niche in which you are highly
proficient and promote yourself as an expert in that particular field.
- 7. Participate in online forums, show your expertise,
answer peoples’ questions or dilemmas and interact with others as much as
- 8. Build a track record of your activities and
achievements. Write a blog and provide insights about your skills, expertise,
knowledge, experience, connections you have etc. Share and create relevant
content in various forms (text, video, pictures, infographics etc.) Bear in
mind that videos are often more effective than the written word. Don’t hesitate
to ask your friends on social media to share it and help you to spread the
word. The more you publish online the more information others will find about
you. You might also consider writing guest blogs on other professionals’ websites
or for online magazines in order to increase your reputation and credibility.
- 9. When communicating with others (jobseekers,
clients, work colleagues) always personalize your messages, show that you care
and are interested in other people, reply on time, use assertive language and
establish great relationships. Don’t be known as the person who never replies
to peoples’ emails or does it always in an unprofessional way.
- 10. Try to
get as many endorsements as possible on Linkedin. This will help you to come
across as a professional and trustworthy person with a variety of great skills.
Try to have a different mix of recommendations: from clients you were hiring
for, from other work colleagues or supervisors and also jobseekers’ who you
were able to help finding their dream job. People do trust recommendations and
it will dramatically increase your credibility.
- 11. Be
yourself. Don’t try to fake it and be someone you are not. Do you really have
the energy to pretend to be someone else? It’s better to show who you really
are and give your best to give a great impression at all times.
- Now let’s
focus on some other image-related things which are important when dealing with
others on a daily basis. These suggestions will speak volumes about you as a
person and will help you to be perceived as a more polished professional.
- 12. Be always
dressed professionally and neatly (this includes polished shoes too). Take
pride in your appearance.
- 13. Always
use positive language when engaging with others, no matter whether you are
dealing with someone in your corporate life or personal life.
- 14. Show good
manners at all times and leave your personal problems behind.
- 15. Get a
creative business card made that people would love to show and spread to others.
- 16. When
writing or signing documents make sure you use a stylish pen. Show that you pay
attention to detail and appreciate high-quality items.
- 17. When
meeting or taking along clients on business tours make sure your car is always
tidy and clean from the inside and outside.
- 18. When
clients or jobseekers come to visit you in your office make sure it looks tidy,
well organized, professional and with a welcoming flair.
Remember, personal branding is not just about
what people see online about you but also about the way you look and dress, you
act, you communicate and deal with other people. The more effort you invest in
creating a great brand for yourself the higher your response and referral rates
will be in the future.