Imagine … you applied for a job ten days ago. You know that you invested a lot of time to write a tailor-made cover letter, you customised your CV for a certain position and two weeks went by and nothing happened. You wonder whether you will ever get a phone call, a letter in the mailbox or an email from the company’s HR department. Does this sound familiar? How would you feel as a candidate?
Now imagine … that you are the recruiter. You are working for a company who claims on their website that they have brilliant credentials and provide consistently a high level of customer service. The job ad you published DID NOT mention a clause at the bottom that stated
“We regret that due to the high volume of applications we are unable to acknowledge every application. Please bear in mind that if you are selected for an interview we will contact you within the next 7 days. However, if we think that your skills and qualifications may be suitable for other similar positions we may hold your details on our database and contact you in the future.”
How do you think will your company be perceived by potential new hires if they don’t get any response? Whenever this happened to me I felt: this company is not credible, people working there don’t care about their own company’s image and reputation, they do not respect my time that I invested in applying for the position and they don’t value my interest in their company.
Possible reasons that companies do not reply to job candidates could be:
However, HR Managers need to reconsider whether they can really afford to not reply to potential job candidates. In today’s day and age (I’m talking about the social media world in particular) this would mean that theoretically any disgruntled candidate can harm a company’s reputation in a few seconds, from all over the world, just with a click from any device, fully free of charge - if that would be their intention! And imagine…. there is only one job and one lucky person who will land the job. How many other disappointed jobseekers might feel like voicing their opinion online in their own words? Think about it, not once, but twice!
When I was writing my MBA dissertation about “Recommendation Marketing” I learnt an important lesson: a negative experience is being passed on to more friends, relatives and acquaintances than actually a positive experience. What can we learn from this?
Remember that a good rejection letter still gives your company the opportunity to build good will and leave a professional impression in the candidates’ eyes, while ignoring them might lead to increased negative word-of-mouth. People do talk and share their experiences with people they love, live and deal with. Nowadays in an unprecedented way!