It’s never been a better time to get into digital marketing. Every business needs an online presence of some kind and the different options for advertising and digital content are growing all the time. The downside of this is that there’s almost too much to learn!
If you want to get into the field of digital marketing, it’s important to make your resume stand out. Digital marketing certifications can show that you’re proactive and want to continue learning throughout your career. If you’re just starting out and you don’t have much work experience, getting certifications can be even more critical.
Not sure where to start? There are tons of different programs, some free and some paid, but they all have their pros and cons. Here are the best digital marketing certifications you can earn to build your resume and land your dream job.
Google Digital Marketing Certification
Google is the pioneer of digital marketing and they offer free courses to help new marketers succeed through their Digital Garage platform. This video course is 40 hours long and can give you an overview of every type of digital marketing.
One of the best things about this certification is it provides you with a baseline — you’ll be able to show employers that you have an impressive breadth of knowledge. You’ll also be able to see which types of marketing interest you the most.
Emerson College’s Marketing Analytics Certificate
Many respected universities are now offering advanced certification programs in digital marketing that can boost your resume and give you the in-depth knowledge you need to succeed. Emerson’s program is all about analytics, which is becoming increasingly important in the world of digital marketing.
A marketing analytics certificate program will equip you with in-demand skills that many marketers don’t have. You’ll also gain the benefit of the Emerson College name and show potential employers that you’re serious about your career.
DMI Digital Marketing Pro Certificate
The Digital Marketing Institute’s Marketing Pro Certificate is a good choice for those who want to improve their skills in different areas of digital marketing. The program is globally recognized and offers lots of resources during the certification process.
The Digital Marketing Pro Certificate covers a range of marketing topics and includes 30 hours of online training. It’s a great choice for newer marketers and offers the chance to build practical skills. At the end of the course, there is a 3-hour exam to earn the certification.
Online Digital Media Degree
In some cases, it’s better to consider a bachelor’s degree in digital media if you don’t already hold a bachelor’s degree. Many employers now require a degree of some type, in addition to any certifications.
The good news is that there are many excellent online programs available. Students have more flexibility and can create an impressive resume by earning a degree in a relevant field.
OMCP (Online Marketing Certified Professional)
Although you’ll need to seek out training from other programs, getting a certification from the Online Marketing Certified Professional organization can open doors for your career. There are two different certifications available for marketers at different levels.
For both certifications, you’ll pay a fee and take an exam. You’ll also need to have a high school diploma or GED for the first certification level, and a post-secondary degree or 2,000 hours of experience. Additional marketing courses and hours of experience are also required.
Because of the significant requirements they demand, OMCP certifications can do a lot to make your resume stand out. It’s also recognized globally.
Which Certifications are Right for You?
There are lots of certifications out there. Some of them, like the ones above, are well worth the time and effort it takes to complete them. Others offer a lot less for your time and money. Do your research on different certifications and be sure to consider your experience and career goals before you decide which certifications to pursue!
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